The Guangzhou Triennial stands as China's preeminent triennial exhibition within the realm of art. The overarching theme of this particular triennial is encapsulated in the phrase "Symphony of All the Changes," accentuating the capacity of artistic creations to respond to the socio-cultural metamorphoses instigated by the pandemic in the preceding three years. The visual design paradigm employed in this context further mirrors this concept, signifying the delicate equilibrium between mutability and constancy amidst the backdrop of evolving environmental dynamics.We employed a programming-centric approach to meticulously craft undulating fluctuations between fluidic elements and the textually anchored core, thus engendering the edifice of our visual framework. This comprehensive design endeavor encompasses an array of artifacts, including but not limited to posters, spatial layouts, emblematic insignia, attire in the form of T-shirts, writing instruments, notebooks, umbrellas, and assorted paraphernalia.
Category:
Identity
Project title:
The 7th Guangzhou Tirennial
Client:
Guangdong Museum of Art
City:
Guangzhou
Year:
2023
Art director:
Tian Bo
Designers:
Chen Luyi, Li Tong, Ling Hongdai
Videos & Motion Designer:
Ling Hongdai
Project Manager:
Wang Man
Dimension:
Various