With the theme of "Post-Information Era", this Chinese character designing event includes a forum and an exhibition. Not only do Chinese characters represent the traditions but they also bear the future of the Chinese culture. With the advent of the post-information era, Chinese characters are facing a new innovation of visual expression. The identity design of this activity echoes such attempt. It highlights the role of Chinese characters in a multilingual environment. On the other hand, it emphasizes the characteristics of information superposition and programming in the post-information era. This programmatic visual language can be adapted to different applications. This design, serves as an programing, goes deep into the gene of the system, without excessive decorations and symbolic figure, only to show the conflict and fusion between Chinese characters and the post-information era.Category:
Identity
Project title:
Post-Information Era
Client:
Guangzhou International Chinese Character Creative Conference
City:
Guangzhou
Year:
2019
Art director:
Tian Bo
Designers:
Tian Bo, Hu Kaiyin, Feng Wanlin
Project Manager:
Wang Man
Dimension:
Various