Post-Information Era — TEN BUTTONS

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阿发

With the theme of the “Post-Information Era,” this Chinese character design event includes a forum and an exhibition. Chinese characters not only represent tradition, but also point toward the future. As information becomes fluid, layered, and operable, their visual form shifts from static print to dynamic and computable structures.

The visual identity responds to this condition. It highlights the role of Chinese characters within a multilingual context, while introducing superposition and programmatic logic as core principles. Characters are treated not as fixed forms, but as data units that can be processed and reorganized.

Traditional graphic design, rooted in print logic, relies on control and stable composition. This approach is no longer sufficient for digital media. Instead, this project adopts a system closer to programming. Using a basic text editor, each character is placed in an individual window; the five characters of “Post-Information Era” are scaled and layered as separate windows, generating shifting compositions through overlap and hierarchy.

The result is not a fixed image, but a system. Design moves from arranging forms to constructing processes.

Category:
Identity

Project Title:
Post-Information Era

Client:
Guangzhou International Chinese Character Creative Conference

City:
Guangzhou

Year:
2019

Art Director:
Tian Bo

Designers:
Tian Bo, Hu Kaiyin, Feng Wanlin

Project Manager:
Wang Man

Dimension:
Various