Every year, Guangzhou Academy of Fine Arts delivers a special designing offer of admission for new students, which on the one hand promotes Guangzhou Academy of Fine Arts to the public and on the other hand sends blessings and expectations to new students. In Chinese, “new students” and “new life” are same. This year's design is a birthday cake, also is an offer of admission to commemorate a new beginning in the life of College -- a new birthday in life. The cake is actually a scented candle. New students can light it, make a wish, blow it out. Happy new birthday!
Category:
Invitation Design
Project title:
Offer of Admission GAFA 2022
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2022
Art director:
Tian Bo
Designers:
Tian Bo, Li Tong, Chen Luyi
Project Manager:
Wang Man
Dimension:
Multiple
In the mist-filled bathroom, a mirror covered in water droplets.
I created this dewy mirror, layer by layer, revealing increasing clarity. As all the materials were removed, it exposed a cloth for wiping away watermarks. At the very bottom lay a square pin, as smooth and hard as a mirror. The process of unveiling the acceptance letter gradually shifted from blurry to clear, just like the bathroom mirror after a shower, dispelling the mist and wiping away the watermarks on its surface, revealing one's true self.
Category:
Invitation Design
Project title:
Offer of Admission GAFA 2023
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2023
Art director:
Tian Bo
Designer:
Tian Bo, Li Tong
Project Manager:
Wang Man
Dimension:
Multiple
Offer of Admission GAFA 2024 - Free Growth, consists of 49 "branches and leaves" parts, each of which comes from a different type of plant. The "branches and leaves" are interspersed and assembled into various "plant" forms, and through the hands of 2,249 freshmen, 2,249 plants are given different growth states. The variety of tropical plants constitutes the natural rich green, and the colorful green gives freshmen different vitality. The notice packaging is wrapped with leaf reliefs of different forms, and different materials are placed in it rhythmically. A real seed is hidden in the bottom flowerpot, which condenses vitality and plants it to achieve free growth in the true sense.
Category:
Invitation Design
Project title:
Offer of Admission GAFA 2024
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2024
Art director:
Tian Bo
Designers:
Wang Changqiao, Yao Xiaodan, Wang Zhenjixin
Videos & Motion Designer:
Wang Changqiao, Yang Xuan
Project Manager:
Wang Man
Dimension:
Multiple