We have developed a new set of fonts for this exhibition. This font collection is twofold, with one side featuring mechanical printed characters, while the reverse side showcases handwritten script. The ink from the handwritten font permeates through the notepaper, coexisting with the printed font on the front, creating a dual visual experience. On the fluttering notepaper covering the entire wall, the text simultaneously exhibits two states: rational and emotional, inorganic and organic, mechanical and free.
Category:
Identity
Project title:
Interim Review Exhibition of Master Candidate
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2023
Art director:
Tian Bo
Designers:
Tian Bo, Yang Xuan, Li Tong
Videos & Motion Designer:
Chen Xinyi, Yang Xuan
Project Manager:
Wang Man
Dimension:
Various
While the ink is still wet, folding and unfolding the paper causes different typefaces to overlap, showing honor to the classic UNIVERS typeface family.
Category:
Identity
Project title:
Interim Review Exhibition of Master Candidate
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2024
Art director:
Tian Bo
Designers:
Tian Bo, Yang Xuan, Li Tong
Videos & Motion Designer:
Yang Xuan
Project Manager:
Wang Man
Dimension:
Various