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Guangzhou Design Triennial 2024 (the first edition in China) is centered on the theme of “temperature,” using perceptible interaction to connect people and objects. We created a visual system based on the logic of smartphone map navigation. Users can zoom, scale, and move the screen, and the traces of their finger movements are captured and kept as part of the visual system. Instead of being a by-product, these gestures directly shape how the visuals are formed.

This approach was used across the exhibition’s visual identity, from posters to spatial graphics, creating a consistent and unified visual language. On site, we also built an interactive installation, where visitors could use their phones to generate their own customized poster through simple interaction.Category: 
Identity / Digital Design

Project Title: 
Guangzhou Design Triennial 2024

Client: 
Guangdong Museum of Art

City:
Guangzhou

Year: 
2024Art Director:
Tian Bo

Designers: 
Tian Bo, Li Tong, Yang Xuan

Videos & Motion Designer:
Chen Xinyi

Project Manager:
Wang Man

Dimension:
Various