Graduate 360° is an annual graduation design award. The award is sorted into 5 categories: Foundation research, Commercial Practice, social Concern, Technology Application, and Experiment&Concept. Design education is the relationship between input and output, and the output results will show new changes according to the future environment. This poster design using the simplest variable text（from TextEdit software）is the concept. It wants to respond to the current education environment to its professional nature. In China, the phone input method of the characters is “Pinyin”, which is the pronunciation of Chinese characters spelling expressions. “Pinyin” is expressed using 26 English letters as phonetic alphabets, which makes it very harmonious when Chinese and English are mixed, just like the same language. To distinguish between Chinese Pinyin and English, Chinese pinyin uses a black background. I incorporated this concept into the design.
Category:
Identity / Book Design
Project title:
Graduate 360°
Client:
Design 360°
City:
Guangzhou
Year:
2022
Art director:
Tian Bo
Designers:
Tian Bo, Chen Luyi, Ling Hongdai
Project Manager:
Wang Man
Dimension:
Various