Identity design for degree show of Guangzhou Academy of Fine Arts used contemporary visual elements to support the concept of youth. A set of three-dimensional fonts was designed based on a closed circle, applying transparent material on the letters allow it to reflect and shines into neon colour which brings youthfulness and playfulness into the design. The four letters of GAFA present Guangzhou Academy of Fine Arts, the letters were paired in two and layered together to create an illusion that interfered and merged. The whole identity for the degree show includes websites, WeChat post, handbag, posters, badge, T-shirt, notebook, etc.
Category:
Identity
Project title:
GAFA Online Degree Show 2020
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2020
Art director:
Tian Bo
Designers:
Chen Luyi, Hu Kaiyin
Videos & Motion Designer:
Liu Guoquan, Xie Ziqian
Project Manager:
Wang Man
Dimension:
Various