The uncertainty and chaos caused by the Covid-19 stopped many of us from physically seeing the works of this year's graduates. But all is not lost, the annual event was moved online. The graduate show's main concept comes from the Livestream on TikTok, a real trend in China and causing dramatic changes in disseminating and receiving information during the coronavirus pandemic. The identity design highlighted the dazzling messages constantly sent by users during the Livestream, and furthered the concept by discussing the timeliness of information. The design team extracted design elements from the Livestream concept and developed the whole system. Digital poster, website, admission tickets, tote bags, notebooks, badges, etc., are designed for the degree show.
Category:
Identity
Project title:
GAFA Degree Show 2021
Client:
Guangzhou Academy of Fine Arts (GAFA)
City:
Guangzhou
Year:
2021
Art director:
Tian Bo
Designer:
Tian Bo
Project Manager:
Wang Man
Dimension:
Various