In this framework, words replace the body as the new standard. Characters are no longer static symbols; they move with the dynamic trajectories of human limbs, generating entirely new "living" forms through a pre-set logic. This balance of "order" and "variation" isn't just a random visual effect—it’s driven by a new system we call "Vitruvian Type."
This methodology is an attempt to break design free from "anthropocentrism" (the idea that humans are the center of everything). Here, humans are no longer the supreme measure. Instead, the very text we created and use has evolved from a simple tool into the master standard. More than just a visual experiment, this is a direct challenge to traditional human-centered design, showcasing a decentralized, new-age approach for the "post-human" era.
Identity / Videos & Motion / Signage Design
Project Title:
da.vinci innovation school
Client:
da.vinci innovation school
City:
Guangzhou
Year:
2026
Tian Bo
Designer:
Wu Jingyu
Videos & Motion Designer:
Wang Changqiao
Project Manager:
Wang Man
Dimension:
Various