The China University Industrial Design Competition (CUIDC) is one of the most influential national platforms for industrial design education in China. It brings together students from leading universities to engage in critical exploration of design’s role in contemporary society, technology, and innovation. For the 2024 edition, we were responsible for the development of the competition’s visual identity system. The design aims to convey the academic rigor, forward-thinking spirit, and cultural significance of the event through a coherent and adaptable visual language.
Category:
Identity
Project title:
CUIDC'24
Client:
The China University Industrial Design Competition
City:
Guangzhou
Year:
2024Art director:
Tian Bo
Designers:
Yang Xuan
Videos & Motion Designer:
Yang Xuan
Project Manager:
Wang Man
Dimension:
Various