We have designed a typeface in which each letter is composed of both uppercase and lowercase forms. Regardless of whether uppercase or lowercase is used, each letter simultaneously exists in both cases. Education is a holistic process, and its true purpose is to nurture independent and complete individuals. Early childhood education has an impact on adults, and the state of adults reflects the education they received as children. From small to big, from big to small. Based on this typeface, we have designed a complete visual identity system for the kindergarten, employing the simplest layout to make the typeface dance on the logo, lively and dynamic.
Category:
Identity / Videos & Motion / Signage Design
Project title:
Aspirational Kindergarten
Client:
Aspirational Kindergarten
City:
Guangzhou
Year:
2023Art director:
Tian Bo
Designers:
Tian Bo, Yang Xuan
Videos & Motion Designer:
Chen Xinyi
Project Manager:
Wang Man
Dimension:
Various