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This project develops a typeface system in which each letter is composed of both uppercase and lowercase forms, coexisting within a single glyph. This challenges the conventional understanding of type as a fixed, singular form, and instead proposes a structure based on overlap and relationship. It also reflects a broader understanding of education as a continuous process: individuals are formed from early childhood and evolve over time, moving from small to large and back to a holistic system. 

Aspirational Kindergarten emphasizes a non-standardized and individualized approach to education, where learning is not a one-way transmission but a collaborative process involving children, parents, and teachers. The curriculum adapts to individual differences and extends from the classroom into the home, forming an open and interconnected  structure.
Category: 
Identity / Videos & Motion / Signage Design

Project Title: 
Aspirational Kindergarten

Client: 
Aspirational Kindergarten

City:
Guangzhou

Year: 
2023Art Director:
Tian Bo

Designers: 
Tian Bo, Yang Xuan

Videos & Motion Designer:
Chen Xinyi

Project Manager:
Wang Man

Dimension:
Various