The Art Field Nanhai (Guangdong) Festival takes place in the rural areas of Nansha in Guangdong, China. Due to its reliance on the intricate water systems of the downstream Pearl River, this region has been the cradle of economic and cultural development for the people of Guangdong. However, with industrial shifts and the development of central cities, these rural areas have gradually declined. The festival aims to redirect people's attention to this area. The concept of visual image design is to convey the history of rural development relying on water sources through the spacing of words, depicting the process from unity to dispersion and then reintegration.
Category:
Identity
Project title:
Art Field Nanhai
Client:
Art Field Nanhai
City:
Foshan
Year:
2022
Art director:
Tian Bo
Designers:
Chen Luyi, Li Tong, Ling Hongdai
Project Manager:
Wang Man
Dimension:
Various